Regional Sales Manager, Nuclear


Toronto, ON, CA, M9W 1M7

Mattr delivers advanced material technologies and complex manufacturing expertise. Through a portfolio of brands, we offer highly engineered solutions, technology and products to support infrastructure markets worldwide.

Shawflex is the Market Leader and a Trusted Brand in the Electrical Infrastructure industry with a wide variety of wire and cable solutions from common to custom. Our Business Model thrives on our Strong Channel Relationships and Entrepreneurial Culture where we champion in providing unique engineered-to-order product offerings to our customers.


Responsible for driving sales of Shawflex and Kanata Electronics Services Nuclear Products & Services in Canada – specifically, Nuclear interconnect technologies including wire and cable, cable accessories (heat shrink), connectors and complete cable assemblies/harnesses and custom electronics. The incumbent will be responsible for growing sales, gross margins and enhancing our Nuclear value proposition through:

  • Key Account Management, further penetrating Canadian Utilities and winning the totality of Major Component Refurbishment, Life Extension and New Construction Projects domestically;
  • Winning new direct business from Tier 1 OEM’s and EPC’s;
  • Developing business and gaining approvals in new Nuclear markets (MMR’s, SMR’s);
  • Supporting international CANDU refurbishment opportunities as needed;
  • Researching new business opportunities, engaging with end user decision makers, working with distribution channels, collaborating with internal/external teams to develop strategic plans and sales strategies to grow our Nuclear business.


Sales Growth and Key Account Management

  • Targeting of End-User, EPC, Contractor, and OEM’s to generate demand, uncover problems or unmet needs and create specifications for branded products & services through;
    • Customer visits and meetings
    • Technical presentations to specifying engineers
  • Develop and manage a direct end user and channel distribution strategy to capture end-user demand of products throughout geographic region including:
    • Direct End User and Distributor training
    • Joint visits
    • Coordinate account management activities with inside sales representative
  • Manage assigned accounts in region or market
  • If applicable, manage a network of Sales Agents to support distribution and generate end-user demand
  • Maintain effective contact and relationships with stakeholders primarily through visits and supported with telephone and email.
  • Develop and execute sales plan and roadmap.
  • Maintain high profile in geographic region and market segment through participation in committees, attending industry events and networking
  • Maintain key customer profiles and update team through monthly report and visit/status reports
  • Assist with preparation of customer quotes utilizing market factors and price guide while following approval matrix
  • Penetrate key accounts by ensuring Shawflex offerings are approved and listed on all relevant Utility CID’s.


Business Development - Marketing

  • Market segment identification & analysis
  • Macro & micro economic analysis
  • Competition analysis
  • New market & product development
  • Product Portfolio analysis
  • Channel analysis
  • Margin & pricing analysis

Internal Management

  • Track key strategic projects that have been awarded to Shawflex,
  • Contribute to and maintain Salesforce CRM sales funnel, identify likely future sales points, win/loss
  • Monthly reporting / Revenue forecast.

Strategic / Planning:

  • Contribute to the Strategic & Business Planning Cycle
  • Research/recommend potential acquisitions
  • Develop and maintain SWOT analysis
  • Identify action plans aligned with our strategies and vision.


  • Ensure commercial processes comply with N299/NQA-1 and other relevant industry requirements (CSA/UL),
  • Support & participate in ShawFlex HSE Program,
  • Comply with ShawFlex Quality Assurance Program.



  • Bachelors Degree in Engineering (Mechanical, Electrical, Materials, or Chemical)
  • 6 to 10 years Nuclear market experience in Engineering, Sales, Marketing, or Business Development,
  • Strong established relationships with technical personnel/decision makers at Canadian Nuclear Utilities and Nuclear industry supply chain. 
  • Analytical ability to evaluate a diverse range of internal and external information and apply a variety of problem solving techniques and business logic.
  • Strong sales, communication and facilitation skills required to build relationships and close deals
  • Ability to work independently in constructing and executing project plans.
  • Ability to get along with people and motivate team members to ensure acceptance of proposals and foster an environment conducive to change and continuous improvement.
  • Experience using Customer Relationship Management (CRM) software i.e. Salesforce, Microsoft Dynamics
  • Drive and willingness to do “whatever it takes” to win
  • Knowledge & competence with Microsoft office suite

•    At Mattr, safety comes first! We go the extra mile to ensure our employees are safe and healthy 
•    We understand times have changed and so have we. Mattr offers flexible work arrangements (where possible) to suit your needs 
•    Comprehensive total rewards package that includes competitive salaries, annual incentives, medical benefits, retirement savings plans, paid vacation days, education assistance programs, corporate discounts and more!
•    Participation in service milestone awards and recognition opportunities 
•    Access to mental health support resources such as our Headversity mental health and wellness platform and free, confidential access to our Employee and Family Assistance Program (EFAP)
•    Rewarding growth opportunities (may include global career and travel opportunities) supported by personalized training, development and mentoring programs
•    Commitment to providing a diverse, inclusive and accessible workplace environment  
•    We prioritize our Environment, Social and Governance (ESG) values and offer a paid Volunteer Time Off Program, allowing employees an opportunity to support charitable organizations in their communities
•    Company events, social gatherings and team building activities that promote fun!
•    We’re working to create a better world. Join us!

Mattr delivers advanced material technologies and complex manufacturing expertise through brands offering engineered products, technology and solutions to support infrastructure projects & markets world-wide. Mattr brands: Shawflex, DSG-Canusa, Flexpipe, Xerxes and Shawcor.
At Mattr, we have built a true team environment where all employees are empowered to contribute to the success of the company. We want you to join our team!
We thank all applicants for their interest; however we cannot accept telephone calls regarding this position. All recruiting activities are managed via our Recruitment Management System and you must apply via the link below or the posting on our career page at to be considered for this opportunity.